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What Are Sale Funnels And How Do They Benefit Your Business
<p><span>The majority of the world is now online, and with that comes great opportunities. If you are interested in capitalizing on the vast range of consumers, learners, and other types of people that use the internet, you will need to set up a website with a dedicated sales funnel. While this may sound terrifying to the uninitiated, it is far more straightforward than you might think. In this post, you’ll learn what a sales funnel is and why they’re so valuable to your business.</span></p>
<h2><b>What Is A Sales Funnel And What Are They Used For?</b></h2>
<p><span>A sales funnel is a multi-step process that your company takes to lead potential customers through the purchase process. It can be broken down into four essential parts:&nbsp;</span></p>
<li aria-level=”1″><b>Awareness: </b><span>No matter what software you choose, you will need to raise awareness of your business to attract targeted traffic. You can do this through SEO and advertising. SEO is a lengthy process, but it is free (the traffic rather than the process), and the traffic is highly targeted. On the other hand, ads cost money but can provide you with a quick burst of traffic ideal for testing your funnel.</span></li>
<li aria-level=”1″><b>Interest: </b><span>Once you’ve got traffic, you need to keep their attention and make them want more. You can do this with relevant content, images, and video.</span></li>
<li aria-level=”1″><b>Decision:</b><span> At this stage, they should be tipping more towards the buying phase, and it is your job to tip them in your favour. However, you must be delicate about this and </span><a href=”” target=”_blank” rel=”noopener”><span>avoid heavy-handed selling tactics</span></a><span> that might scare them away (but this is highly dependent on what you are selling).</span></li>
<li aria-level=”1″><b>Action: </b><span>By this phase, they should be primed and ready to buy. The only thing you need to do is offer your customers frictionless payment options. You should also be collecting their emails at this point.</span></li>
<p><span>The awareness phase is the first step of the funnel, where you make potential customers aware of your product or service. This is followed by an interest phase, where you upsell your existing customer base with more products or services they might need. The final part of the funnel in action, where you provide incentives for purchasing now or signing up for a trial membership. The principal function of a sales funnel is to simplify the lead generation process by making it easier for businesses to identify prospects that are most likely to be interested in their product or service and then incentivize them to take action.</span></p>
<p><img loading=”lazy” class=”aligncenter size-full wp-image-9212″ src=”” alt=”Sales funnel” width=”640″ height=”427″ srcset=” 640w,×200.jpg 300w,×100.jpg 150w,×300.jpg 450w,×200@2x.jpg 600w” sizes=”(max-width: 640px) 100vw, 640px”></p>

<h2><b>How Do They Benefit Your Business?</b></h2>
<p><span>A funnel has numerous benefits for businesses large and small and is particularly effective for selling digital products such as guides and courses. Suppose your business focuses on sharing knowledge with the world. In that case, you might want to think about setting up a site that has options for obtaining emails and the ability to convert and upsell your visitors. In this case, a sales funnel is the ideal choice, as it offers you all of the tools you need to get started as quickly as possible.&nbsp;</span></p>
<h2><b>What Funnel Options Are Available?</b></h2>
<p><span>Clickfunnels is the most well-known funnel software, and it gives you the chance to maximize profits by creating a sales funnel without prior knowledge. The best thing about Clickfunnels, in particular, is that they provide you with the ability to try before you buy. This allows you to test the waters and see if it is the right software for your specific website needs. To </span><a href=”” target=”_blank” rel=”noopener”><span>find out how to make the most of your clickfunnels free trial</span></a><span>, you must first understand what things you can do with the software. Aside from the apparent options like setting up the funnel itself, ClickFunnels gives you the ability to do several other things. One exciting option they provide is the ability to set up an affiliate program to allow other people to promote your business and receive a commission from you for each successful sale. As a result, you will receive business constantly and allow your funnel to do most of the heavy lifting for you.&nbsp;</span></p>
<p><span>Furthermore, you will get the option to collect emails that you can use to sell or promote other products later and provide you with a chance to </span><a href=”” target=”_blank” rel=”noopener”><span>upsell and maximize your profits</span></a><span>. Upselling is an important feature to have when creating a website. You can offer your customers the opportunity to get even more value from their initial purchase creating a win-win situation for all involved. Among the best features of ClickFunnels is the collection of conversion-tested templates that you can use without prior experience.</span></p>
<p><span>Building a funnel is an investment in the future of your business. It is an investment in your customers and in your ability to grow. Once you have set one up, you will discover your business scaling to new heights you never thought possible.</span></p>

Tue, 19 Oct 2021 08:31:10 +0000 CareerExperts
Best Leadership Skills
Management and Leadership

Fahim Imam-Sadeque Explains Why University Education Is More Than Just a Piece of Paper to Hang on the Wall
<div><img src=”” class=”ff-og-image-inserted”></div><p>Most people think going to university is all about getting a degree. While that is certainly the primary reason for going, <a href=””>Fahim Imam-Sadeque</a> explains there are many benefits that go beyond just a piece of paper to hang on a wall.</p>
<p>There are many benefits of getting a university education. Here are some of the most important benefits.</p>
<h2><strong>It’s More Expensive Not to Go</strong></h2>
<p>This is an odd statement, but it’s true. The cost of not going to university is far greater than the cost of going to university. How can that be?</p>
<p>The income for people who don’t have a university degree is decreasing at a greater rate than the increased cost of tuition. As a result, the financial outcome gap between obtaining a university degree and not obtaining one is becoming wider at a fast pace. New figures show that working-age graduates <a href=”” target=”_blank” rel=”noopener”>earned £10,000 more than non-graduates in 2018</a>and had higher employment rates.</p>
<h2><strong>It Fosters Independence</strong></h2>
<p>First-year university students are thrown to the wolves, especially when they live on campus. It’s the first time many first-year university students live on their own, with other people their age.</p>
<p>In this regard, going to university is about much more than just getting an advanced education. It’s about managing courses along with a job (for many), socializing, and other basic life skills such as cooking, cleaning and doing laundry.</p>
<p>University forces students to become independent adults. Professors and counsellors also often encourage free thinking in ways that teachers and administrators at other levels of education to this point simply don’t.</p>
<h2><strong>It Enhances Understanding</strong></h2>
<p>A university education doesn’t focus on just books and source material. Instead, most professors will integrate real-world experiences into an all-encompassing education experience.</p>

<p>University mathematics isn’t just about learning formulas and how to solve equations. It’s about understanding how the subject has a profound impact on current worldwide issues, such as analyzing the effects of the COVID-19 pandemic and how to create a vaccine distribution program.</p>
<p>University education provides students with much more than book knowledge. It provides perspective and understanding about the world around them that no book could teach them.</p>
<p>As students gain these experiences in and out of the classroom, they are better prepared to enter the world as independent adults who can make a significant impact.</p>
<h2><strong>It Increases Confidence</strong></h2>
<p>Getting a university degree is not easy. It takes a lot of hard work and dedication, of course, but it also requires students to overcome many challenges.</p>
<p>As they face these challenges head-on all by themselves, they’re able to build confidence that will carry them throughout the rest of their lives. <a href=”” target=”_blank” rel=”noopener”>Fahim Imam-Sadeque</a> explains that this confidence will serve university graduates well in all aspects of their life — from personal to professional experiences.</p>
<p>It can be challenging for people to gain some of these skills and experiences without going to university. But that’s why earning a university degree is so much more than a piece of paper you frame and hang on a wall.</p>
<h3><strong>About Fahim Imam-Sadeque</strong></h3>
<p>Fahim Imam-Sadeque pursued a BSc in Actuarial Science in the desire to follow in his father’s footsteps. He earned his degree at the City University of London in 1991 and became a Fellow of the Institute of Actuaries in 1995. As an actuary and trained professional in mathematics and statistics, he had a solid basis for moving into asset management.</p>
<p>As the child of Bangladeshi immigrants to the UK, Fahim is particularly passionate about access to quality education for first and second-generation immigrants to the UK. Mr. Imam-Sadeque also focuses his attention on aiding those UK immigrants from disadvantaged backgrounds with access to better education opportunities in order to expand their horizons in society.<strong>&nbsp;</strong></p>

Thu, 14 Oct 2021 13:57:17 +0000 CareerExperts
Graduate Careers

Simple Work Productivity Tips From The Experts
<p><span>It’s important to remember that the way you work is a reflection of your personality. That means that when it comes to productivity, there isn’t any one-size-fits-all solution. What works for someone else may not be what will work best for you and vice versa. Productivity is your best friend when it comes to getting more work done in less time, taking on new tasks with ease, and doing quality work in general. Here are a few tips from the experts that can help you become more productive at work.</span></p>
<h2><strong>Prepare a To-Do List Each Night</strong></h2>
<p><span>It is important that you </span><a href=”” target=”_blank” rel=”noopener”><span>prepare a to-Do List</span></a><span> for the next day every night before going to bed. This will help you wake up with a clear path for what you need to accomplish daily so that you can maximize your productive efforts. You should also prepare a To-Do List for the following day before leaving work at night.</span></p>
<p><span>This will allow you to leave your office feeling relaxed and confident that you will be able to finish all of your tasks by tomorrow or easily pick up where you left off tonight. When creating this list, prioritize it beginning with the most difficult tasks first and follow it from top to bottom.</span></p>
<h2><strong>Read Productivity Books</strong></h2>
<p><span>There are plenty of good books out there on how to increase your productivity.&nbsp; Whether it’s an ebook from </span><a href=”” target=”_blank” rel=”noopener”><span></span></a><span> or you’re looking for motivation or inspiration, there are plenty of good reading materials available that can help you do more and be happier. Reading these types of books can be an invaluable resource when it comes to maximizing your efforts at work.</span></p>
<h2><strong>Limit Your Internet and Social Media Time</strong></h2>
<p><span>It is important to limit your internet and social media time if you want to become more productive at work. Too much time spent online can lead to wasted time that could have been better spent working on those tasks listed on your To-Do List for the next day. More importantly, it isn’t healthy to become too absorbed in the internet and social media.</span></p>
<p><span>It is helpful to keep tabs on how much time you spend online during the day so that you can properly budget your time while still getting all of your work done. When it comes down to it, spending less time online and limiting social media usage will help you be more productive at work.</span></p>
<h2><strong>Get Plenty of Sleep</strong></h2>
<p><span>It is important for you to </span><a href=”” target=”_blank” rel=”noopener”><span>get plenty of sleep</span></a><span> if you want to become more productive at work, as well as healthier in general. Most adults need between 7-8 hours of sleep each night so that their bodies can properly function and remain healthy. The American Journal of Epidemiology suggests that workers who usually sleep 6 hours or less each night are likely to be less productive than those who get at least 6.5 hours of sleep nightly.</span></p>

<p><img loading=”lazy” class=”aligncenter size-full wp-image-9203″ src=”” alt=”Woman sleeping” width=”640″ height=”426″ srcset=” 640w,×200.jpg 300w,×100.jpg 150w,×300.jpg 450w,×200@2x.jpg 600w” sizes=”(max-width: 640px) 100vw, 640px”></p>
<p><span>When you don’t get enough sleep, your mood plummets, you lack motivation, and you feel fatigued throughout the day. Trying to complete tasks when you aren’t well-rested can make the day drag on.</span></p>
<h2><strong>Delegate Properly</strong></h2>
<p><span>It is important to delegate tasks when you don’t have enough time in your day to complete everything on your To-Do List. This is an especially good idea if the task is something that someone else can do for you. First, divide up your list according to priority. Then, number them in order of importance and ask yourself who on your team could best complete each task. If you need help, consider delegating to your co-workers or friends at work so that you can easily double the productivity of your day.</span></p>
<h2><strong>Plan Phone Calls Around Your Most Productive Time of the Day</strong></h2>
<p><span>It is important to plan your phone calls around your most productive time of the day if you want to be more productive at work. Generally, this means that people are less likely to be distracted by their phones or on social media when they’re in the middle of working. This becomes even easier if you work from home so that you have more control over your time.</span></p>
<p><span>You should try to schedule phone calls during your non-peak hours so that you can stay productive while talking on the phone as well as after the call has ended. This is a good idea for both personal and professional phone calls, as it’s easy to become distracted otherwise.</span></p>
<p><span>Although it is important to be aware of the way your work habits affect your productivity, you shouldn’t compare yourself to others. What works for someone else might not work for you, and vice versa. Just because one strategy may not work well for you doesn’t mean that there isn’t another that will help you become more productive. Remember to always be flexible when it comes to achieving your goals so that you can increase productivity in any situation.</span></p>

Wed, 13 Oct 2021 10:06:24 +0000 CareerExperts
Career Progression
Work Motivation

6 Keys To Take Your Business Website To The Next Level
<p><span>Your website is an integral part of your business. It’s the first impression customers see when they want to learn about you or purchase something from you. If it doesn’t look professional, people are less likely to trust you and ultimately buy from you. This blog post will explore six keys that can take your business website to the next level.</span></p>
<h2><strong>1. Get a professional web designer</strong></h2>
<p><span>One of the primary things that you need to do if you want to take your business website to the next level is getting a professional web designer. When you are looking for one, make sure they come highly recommended and have experience working with small businesses. The seasoned digital professionals behind </span><a href=”” target=”_blank” rel=”noopener”><span></span></a><span> suggest that you ask about their hosting plans, whether or not they’re mobile-responsive, and if they can help you with your SEO. You will also want to ask them about their design process so that you know what it entails before hiring them.</span></p>
<h2><strong>2. Create content your customers love</strong></h2>
<p><span>If people can’t find what they are looking for on your website, then you won’t be selling very many products. To make sure this doesn’t happen to you, create content people love. To illustrate, one of the keywords that may be related to your business is “boutique hotel.” You will want to have a blog post about what makes boutique hotels so great and why people should choose them over the other options. The more content you have, the better your chances are of ranking well on Google and having people find your website when they search for what you offer.</span></p>
<li aria-level=”1″>
<h3><strong>Stick to a schedule</strong></h3>
<p><span>Creating blog posts that will help grow your business is an excellent idea, but if no one sees them then it doesn’t matter. To make sure this doesn’t happen to you, stick with a schedule. A good rule of thumb is to create content for your website and social media outlets once or twice per month. By doing so, it will be easier to keep people interested in what you have going on and also help build trust between you and your customer base.</span></p>
<h2><strong>3. Optimize for mobile devices</strong></h2>
<p><span>You will want to create content that people can find when they search on Google. To do this effectively, your business website must be </span><a href=”” target=”_blank” rel=”noopener”><span>optimized for mobile devices</span></a><span> because more than half of all searches are now done via phone or tablet rather than a traditional desktop computer. If you want to take your business website to the next level, make sure it is optimized for mobile devices and search engines.</span></p>

<h2><strong>4. Make sure you have a “Call To Action” button&nbsp;</strong></h2>
<p><span>It is also a good idea to have a “Call To Action” button on every page of your website. This will allow people to easily find out what you offer and give them the option to purchase it right then and there. If they need more information, all they have to do is click on your blog post or content area so that it takes them where they want to go within your website.</span></p>
<h2><strong>5. Add testimonials and reviews</strong></h2>
<p><span>Do you have any testimonials or reviews from previous customers? If not, it is important to add them as soon as possible because they will go a long way in helping people trust your business even more than before. The more content that you create for your website, the better chance there is that you will receive positive testimonials and reviews, which is a great way to ensure that your business website stands out from your competitors.</span></p>
<h2><strong>6. Incorporate videos and photos</strong></h2>
<p><span>To engage visitors with what you are selling, not just what the product does, you should also consider adding videos to your business website. This will help you </span><a href=”” target=”_blank” rel=”noopener”><span>connect with people</span></a><span> on a more personal level and show them what you are all about so that they feel comfortable shopping with you. You can also integrate pictures of people using your products in their everyday life, which is a great way to make sure that your business website is engaging.</span></p>
<p><img loading=”lazy” class=”aligncenter size-full wp-image-9197″ src=”” alt=”Social media” width=”640″ height=”413″ srcset=” 640w,×194.jpg 300w,×97.jpg 150w,×290.jpg 450w,×194@2x.jpg 600w” sizes=”(max-width: 640px) 100vw, 640px”></p>
<p><span>The internet is an amazing resource for any business, but it can also be a daunting place to navigate. Rest assured that there will always be a team of designers and marketers ready to help you capitalize on the power of this new platform by making sure your website is appealing and easy to find in search engines like Google or Bing. They will most likely do everything from designing your site’s look to running social media campaigns that will get people talking about what makes your company unique. Perhaps this is the perfect time for you to take your business website to the next level.</span></p>

Tue, 12 Oct 2021 08:54:40 +0000 CareerExperts
Career Progression
Work Skills

6 Ways Recruitment Agencies Can Increase Profit
<div><img src=”” class=”ff-og-image-inserted”></div><p><span>Once you’ve established a viable company, the next step is to find a way to make it more profitable. In the recruitment sector, placing more candidates isn’t the only way you can increase your profit.</span></p>
<p><span>The </span><a href=”” target=”_blank” rel=”noopener”><span>recruitment industry</span></a><span> is very complex and the structure of the work and payment models will vary depending on the role. This means that returning to your business plan and working out new deals could be the best way to boost your profits.</span></p>
<p><span>If you run a recruitment agency and you’re looking for more ways to squeeze profit out of your company, read on to learn six proven techniques.</span></p>
<h2><strong>Choose a profitable niche</strong></h2>
<p><span>You might be drawn to a niche sector in pursuit of profits, but this isn’t always a winning strategy. Placing lots of entry-level candidates or entire teams of candidates on lower pay scales can be more profitable than placing a single high-earner.&nbsp;</span></p>
<p><span>Don’t shut off any industry because you think it will be harder to turn a profit. Instead, be open to new niches, particularly if they can be highly profitable. The best recruitment agencies stick to a niche that they know they can </span><a href=”” target=”_blank” rel=”noopener”><span>deliver outstanding value</span></a><span> in, and this helps them in the long run.</span></p>
<h2><strong>Secure retainer agreements</strong></h2>
<p><span>If your current income structure relies on commission from placements, you could ease some of the pressure and increase your profits by securing retainer agreements. A retainer agreement will entitle the company you are working for to a certain level of HR support every month.&nbsp;</span></p>
<p><span>This will give you a steady stream of income that may help you to budget for new team members and business expansion plans. Retainer agreements will also have a minimum notice period, so you can be sure of your minimum income for a finite number of months.&nbsp;</span></p>

<h2><strong>Renegotiate contracts</strong></h2>
<p><span>If you’re still working with the same contracts you used when you started your business, it might be time to increase your rates. You don’t have to limit yourself to just the new contracts, you could renegotiate existing contracts, particularly with clients that appreciate the value of your relationship. Asking for a bigger piece of the pie shows that you know your worth and the best companies will appreciate your taking this risk.</span></p>
<h2><strong>Cut your costs</strong></h2>
<p><span>A simple way to increase your profits is to cut your costs. This could mean moving to a shared office space to cut down on spending on your business premises. Or it could mean getting rid of things like company cars. Staff are often the biggest expense in your business, so think about if you need your whole team or if you could cut back.</span></p>
<p><span>Anyone who isn’t pulling their weight or delivering value to the company could be holding you back. Remember that there are always downsides to cutting costs, including lower staff morale. Keep a close eye on your bank statements so you can spot any discrepancies throughout the month.</span></p>
<h2><strong>Work on a commission model</strong></h2>
<p><span>When you hire new recruiters, think about whether you want to offer a higher starting salary or a higher level of commission. </span><a href=”” target=”_blank” rel=”noopener”><span>Recruiters working on commission</span></a><span> will often work much harder, as they feel like they are invested in the business. However, this doesn’t always work out. Some workers will be so stressed about their financial position, that they are unable to do a good job. Finding the balance is key.</span></p>
<p><span>When workers are on a commission model, you can save money if they aren’t performing. But if they have a good month (and your business thrives) you’ll have to hand over a larger chunk of your profit.&nbsp;</span></p>
<h2><strong>Expand into new sectors</strong></h2>
<p><span>When you’ve reached a saturation point in an industry, it can be difficult to know where to go next. Exploring new sectors alongside your current niche can help you to realise new profit opportunities. If you are the sole director in a company, going into a partnership or merging with another company can be a great way to expand your reach and increase your potential.&nbsp;</span></p>
<p><span>This will also lighten the load as you won’t be solely responsible for your business growth. If you are concerned about the impact expanding your business will have on your work-life balance, then merging with another company in a different sector is a great way to manage this.</span></p>

Mon, 11 Oct 2021 13:59:39 +0000 CareerExperts
Industry Trends
Management and Leadership

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